ABOUT US

Mission: To enlighten the nation with the necessary information to avoid dangerous
ingredients in our food supply, using knowledge to help protect our future generations
from preventable forms of diseases like obesity, cancer, and diabetes.


The PASS Foundation Origin

The PASS Foundation began simply because of a mother's concern for her children.
When Lisa Marie (CEO and President of ReddRox and a mother of two) was seeking
healthy choices for her family, she discovered through her research compelling
evidence that certain ingredients (although FDA approved) can have harmful effects
on the human body. This launched her quest to find healthier alternatives.

PASS Foundation

The purpose of The PASS Foundation is to educate families on the effects of what they
eat and drink.

Physical and nutritional education is vital to the health of a growing child.
Today, childhood obesity, cancer and diabetes are at the forefront of the health awareness movement, yet products with questionable nutritional value are still being promoted to children and parents.

PASS Divisions

  • PASS Education
    Provides objective medical research and reliable scientific evidence about the ingredients found in foods and beverages.
  • PASS Seal of Approval
    • Ingredients –
      Provides a “Seal of Approval” for products that meet healthy nutritional standards.
    • Restaurant Menu -
      Provides national support of restaurants offering PASS approved
      products on menus.
  • PASS Product Distribution
    Provides approved food manufacturers’ products and lists for consumer consumption.
  • PASS Fundraisers

Guitars -
Provides custom-made Sparrow brand guitars, designed for corporate and non-profit organizations, to raise money for charities of their choice.

Giraffes -
One of a kind handmade wood carvings from Zimbabue. Each giraffe has unique characteristics and are carved out of one piece African Teak

All efforts will be spearheaded by REDDROX CEO, The PASS Foundation Founder & Director, Lisa Marie. PASS will work alongside the organizational affiliations of schools, community leagues, teacher organizations,hospital auxiliaries, and youth, collegiate and professional athletic programs. The PASS Foundation will create the positive awareness and supportive environment necessary to move the next generation into a healthier future.

It’s Time

It’s time that nutrition moves to the forefront for living a better and healthier life. Our Advisory Board, which consist of many professional athletes, are fully committed to make The PASS Foundation recognized.