NEWS

Contact Name: Lisa Marie
Contact Phone: 208-880-9899

“Cure for a Crisis Situation”

Obesity, Cancer and Diabetes are at an all time high in today’s youth. A
recent Washington Post front page article dated September 26, 2007,
highlights this crisis best as it notes “that there is now legislation geared
to change the classification of certain food and drinks. This will ultimately
lead to the elimination of all “junk foods” presently available in schools”.

A new organization known as The PASS Foundation has begun to actively
educate the public about the dangerous ingredients found in today’s food and
beverages. A local Idaho company, ReddRox, Inc. has joined forces with The
PASS Foundation, along with Jones Soda, Vitamin Angels, Sparrow Guitars and
the National Wrestling Coaches Association in helping to promote education and
information geared toward changing and adjusting the perception of the public
as to what is and is not “healthy”. In addition, The PASS Foundation has begun a Seal of Approval campaign to highlight the many companies and natural food manufacturers who everyday create products geared to bringing healthy alternatives to the American public.

Everyday people go to their local grocery stores and can’t make sense of the food labels they are reading. Many food and beverage manufacturers today are under tremendous pressure to provide as much of a profit to their shareholders as possible. In the process, using science and sound health as a guiding principle to source out their ingredients, unfortunately is not often first priority and more often than not takes a back seat to providing shareholder profits.
With the nation trending toward healthier lifestyle choices, from grocery store to pharmacy to home and with the organic products industry growing at 9.7 percent annually and topping more than $56 billion in consumer sales, according to The Natural Foods Merchandiser's™ 2007 Market Overview, it is clear that the general public is becoming increasingly more aware of the risks associated with a lot of these food and beverage ingredients.

The PASS Foundation has created several programs that it believes will be instrumental in bringing about the necessary and vital changes in America’s eating habits and as a result impact and possibly eliminate the many diseases we face, which to now have been ignored or been intentionally downplayed by the media and other public forums.